Event marketing collateral for

KC Aethetics.

Actively bringing in clients.

Project: Marketing collateral for events

Role: Graphic designer

Industry: Beauty, social networking

Tools: InDesign, Photoshop

Timeline: 2023

Overview

Project: Marketing collateral for events

Role: Graphic designer

Industry: Beauty, social networking

Tools: InDesign and Photoshop

Timeline: November 2023 - January 2024

Typography

Introduction

What is Kansas City Aesthetic Center?

Kansas City Aesthetic Center provides aesthetic services for the Kansas City Skin & Cancer Center, where personalized medical, surgical, and aesthetic care is available from the most qualified skincare experts in the area.

In working with Kansas City Aesthetic Center, I designed marketing materials to promote their events. For their open house event, the design was requested to be high-end and glamorous in appearance, and to emphasize the many specials that would be offered on their aesthetic services at the event. The design also needed to be adaptable to be used for social media.

In working with Kansas City Aesthetic Center, I designed marketing materials to promote their events. For their open house event, the design was requested to be high-end and glamorous in appearance, and to emphasize the many specials that would be offered on their aesthetic services at the event. The design also needed to be adaptable to be used for social media.

Typography

Design

Typeface

A cursive serif font was used for the invitational elements of the flyer to reflect elegance and luxury, while a sans-serif font was used to highlight the relevant specials in an easy-to-read manner.

Design

Symbolism

Bookish

The flyer was made so that it could be both printed and posted on social media. The design allows for the entire flyer to be posted or for it to be adapted into smaller segments highlighting just the invitation or just the specials that would be offered. The photo selected for the background was intended to signal a glamorous and red-carpet atmosphere, and the color scheme of black, white, red, and purple imply sophistication.

Next Project

Communication Arts

Communication Arts

Feature editorial spread

Introduction

Thank you for being here!

Made with Diet Coke © 2024 Mary Wurster

Marketing assets for

KC Aethetics.

Actively bringing in clients.